In 1994, in one of the historic neighborhoods of Damascus, an ambitious man with a passion for culinary arts decided to open a small restaurant specializing in shawarma. He named it “Shawarma Al-Prince.” This man had learned the secrets of preparing shawarma from the top chefs of the time, who shared their secret recipes and advanced techniques with him.

He began his venture modestly, using the secret recipe and fresh ingredients he bought from the local market every morning. The restaurant had only one table, but the aroma of fresh, marinated shawarma attracted customers from all around. He worked diligently, spending long hours marinating and preparing the meat to offer his customers a shawarma with a unique and unforgettable authentic taste.

Quickly, “Shawarma Al-Prince” became a favorite spot for locals and tourists alike, thanks to its superior quality and rich flavors. The restaurant was known for its family-friendly and welcoming atmosphere, and he was always ready to greet customers with a smile, making them feel like part of the family.

Years passed, and the restaurant gradually grew. “Shawarma Al-Prince” expanded and opened new branches in different cities across Syria, but he always ensured that the original charm and secret recipe he learned from the top chefs remained unchanged.

In 2024, after thirty years of the first restaurant’s opening, he decided to take a bold new step and open a new branch in Dubai. This move was a crowning achievement of his continuous success and his desire to bring his legacy to a modern and dynamic city like Dubai.

He worked on setting up the new restaurant with a design that combined Syrian heritage with the modernity that characterizes Dubai. He imported the same spices and traditional tools he used in Damascus and ensured that the chefs were meticulously trained in the original recipe.

On the opening day, people flocked to the new restaurant, finding that the taste and quality remained unchanged. “Shawarma Al-Prince,” with the same authentic flavor they knew, once again captivated customers. As he watched the happiness on the customers’ faces, he felt that he had succeeded in his mission: not only in transferring a shawarma recipe but in conveying the spirit and dedication of “Shawarma Al-Prince” to a new generation of customers in the thriving city of Dubai.